Step 01
Answer the questions
A minute of them. What comes back is a plan rather than a reading list, and the first fork in it is whether your pelvic floor needs three weeks of releasing before anything gets strengthened.
The erection works on your own and stops working with someone else — that’s the pattern people mean by porn-induced erectile dysfunction, and what has gone wrong is narrower than it sounds. If it still works in some situations, the hardware is probably not what changed. What drifted is the level of stimulation you need before arousal registers at all, and a level is something you can find, work at, and move. The retraining runs ten to twenty minutes a day, and men are told to give it four to six weeks before anything feels different.
Get my retraining planPorn-induced ED describes erections that work reliably on your own and fail during partnered sex, in a man with no physical reason for the difference. It is not a diagnosis a doctor writes down. It names a mismatch: arousal has been arriving at one level of stimulation, and another situation does not deliver that level.
The explanation everyone reaches for is desensitisation — a high, novel, endlessly variable stimulus raising the bar for everything underneath it. You will have read it already, on every result you opened, and it is only half useful: it explains how you got here and says nothing about what to do on a Tuesday. The useful half is the bar itself.
Arousal and desire are two different things. Desire is thoughts and feelings; arousal is the body’s physical response, and it has a level at which it starts. Most men have never had a reason to know where theirs sits. Finding it is not a metaphor — it is a specific practice with a number attached, and it sits twelfth of seventeen lessons in Keep It Hard, after the head work and the floor work that make it possible.
In the app that order is the product: each practice arrives at the cadence it needs, and the plan tells you which one you are doing today.
A minute of questions, then a daily plan built around which half of this is actually yours — the head, the floor, or the threshold.
Step 01
A minute of them. What comes back is a plan rather than a reading list, and the first fork in it is whether your pelvic floor needs three weeks of releasing before anything gets strengthened.
Step 02
Ten to twenty minutes. The practice is named and the cadence is already set — three times a week for the soft-penis work, twice a week for the arousal work.
Step 03
Progress questions come back from time to time, and the plan moves with what you answer.
A minute of questions turns it into an order: which practice first, at what cadence, and what week two asks of you.
Before any of the practice is worth your time, one question is worth more than all the others together: does it happen everywhere, or only in one place? The course puts it plainly — if you cannot get an erection in any circumstance at all, the primary cause is more likely to be physical. Erections that still work in some situations point the other way, and they point toward work you can do yourself.
Physical causes usually arrive gradually and get slowly worse. A change you can date to a period of your life is a different shape of problem from one that crept up over years.
Physical ED shows up across all sexual activity, alone included. If mornings and solo sessions are unaffected, that difference is the whole signal. It is also the one thing a search result cannot know about you.
Blood pressure, cholesterol, diabetes, smoking, a medication that started around the same time — erections sit downstream of all of it, and ED can appear three to five years before a heart complaint does.
None of the above is a test. A doctor’s work-up is what settles it: history, blood pressure, cholesterol, a diabetes check, a morning testosterone reading.
Physical or psychological first. Then the head work, then the floor, and only then the two practices that move the threshold. Skipping ahead is the most common way a month goes nowhere.
Type how to cure porn induced ed into a search box and you get three answers: a pill, a therapist, or advice about what you watch. Type how to fix porn induced ed and you get the same three in a different order. None of them is wrong. None of them is a practice either, and a threshold will not be talked out of anything. It moves the way physical things move: worked at, at a set frequency, for long enough to stop being novel.
The first practice is the smallest and the strangest. Ten minutes, three times a week, for two weeks: a private room, deep breaths, and you let the penis stay soft and touch it gently without trying to make anything happen. The course calls it counterconditioning — the thing sex therapists use to take the charge out of a trigger. Arousal is not the point. The point is that softness stops reading as failure, because you have now spent six deliberate sessions with it not being one.
The second does the actual measuring. Twenty to thirty minutes, twice a week, four weeks. You warm the pelvic floor up on a scale — tense to ten, hold three seconds, down to zero, then to five, then to three — and then start with touch so light it barely registers, raising it by degrees until something answers. What you are looking for is the minimum level of stimulation you need in order to get an erection. Then you hold it about five minutes, let it fall away by half on purpose, wait, and bring it back.
The first time, plenty of men get nothing at all. The course says so out loud, and it is worth repeating here, because a first session is exactly where a man decides this isn’t working: no erection on a first attempt is completely normal. There is no right outcome. The measurement is the outcome.
The third is the long one — twenty minutes, three times a week, two months at minimum, and each of its five levels can run for weeks. Clothed touch everywhere except the genitals. Then naked. Then in front of a mirror. Then a few strokes at a time and deliberately stopping. Then all of it together. Throughout, it is doing one thing: spreading arousal off a single input and back across a whole body, which is exactly what stopped happening.
That is the method, and you can start the first of it tonight without us. Here’s what a paragraph can’t do for you: tell you which of the three is yours to begin with, tell you whether your floor needs three weeks of releasing first, or still have you doing it on the fourteenth day, when nothing has visibly changed and the practice has stopped being interesting. Knowing what the drills are has never been the part that fails. Sex is a skill most of us were never taught — and a skill is not learned by reading what it is.
What drifted is a setting — and settings are the part of you that answers to practice.
The honest answer first: nobody can give you a date, and anyone who gives you one is selling the date. What you can have is the shape of it. The weeks below are the practices’ own lengths laid end to end and overlapped — not a schedule anyone can promise you.
Four to six weeks is what we tell men to expect before anything feels different, and the question men actually type — how to recover from porn induced ed — has no shorter honest answer. It won’t happen overnight; that is the course’s own line, in its first lesson.
We do not treat anything and we do not diagnose anything. That matters more here than on most subjects. What you arrived with is a story about cause, and a cause you settled on yourself is the easiest thing in the world to be wrong about.
If erections fail everywhere, if the change was gradual rather than datable, or if anything on the other list is true — blood pressure, cholesterol, diabetes, a medication that started around the same time, smoking, weight, a pelvic injury — that is a work-up, not a practice. What porn induced ED treatment looks like in a clinic is mostly exactly that: ruling things out. History, cholesterol, a diabetes check, a morning testosterone reading, and a prostate check if there are urinary symptoms.
One more limit is worth naming. If there is sexual trauma or serious body-image distress underneath any of this, the full-body work can bring it up, and holding that is a therapist’s job before it is an app’s.
The reason for saying all of this out loud is that the most common outcome on this subject is nothing happening at all. By the course’s own reckoning, around six in ten men with erectile dysfunction never do anything about it.
It answers to the same session, at the same frequency, on the day it is least interesting. That’s the part a plan does.
From a survey of The Coach users who finished their first four weeks:
Reviews left by men using the program, from the App Store and Google Play.
“This app is just what I needed when my confidence was at an all time low. I felt stressed and completely lost all interest to the point where I struggled to get it up. But then I took a chance on this app. Daily listening and going through the exercises sometimes even half-mindedly. Well! Let’s just say she definitely noticed the change and now can’t seem to get enough of it 😁👍”
“The daily pelvic floor (Kegel) exercises are short, only 5 to 10 minutes each, and they’re split nicely: one session in the morning and one in the evening. This makes it very easy to stay consistent without feeling overwhelmed. In just a few weeks, I’ve noticed clear improvements in my erection quality, stamina, and ability to ‘stay hard’ longer.”
“I wish I found this app 20 years ago when I got married. I saw the ad and read the symptoms I could check most of the boxes. I take medication as a last resort, so when I saw the natural approach I thought I would give it a try. I am happy for the results I have gotten and I appreciate the tips and advice. Thank you The Coach Team”
“Before signing on to the coach I struggle have erection. I started using the coach in the first week of January, 2026 and by the 2nd week I'd already started seeing improvement in my erection. The Coach is not only about kegel exercise but is a complete package and includes psychological , emotional and physical exercise as well and this has improved my wellbeing in all these areas.”
Not four weeks of reading about it.
We built this program with sex coaches, urologists, endocrinologists and sex therapists who’ve helped thousands of men overcome ED.
Gerard Greene
Specialist men's health physiotherapist and senior lecturer at Coventry University.
Dr. Susie Gronski
Licensed physical therapist, certified sexuality counselor, and founder of a men's pelvic health clinic.
Natalie Goldberg
Certified sex and family therapist dedicated to improving intimate relationships and personal well-being.
Dr. Amy Pearlman
Board-certified urologist specializing in male sexual wellness, performance, and hormonal health.
Dr. Justin Houman
MD, UCLA-trained urologist and male reproductive specialist focusing on sexual health.
Cameron Fraser
Australia's leading men's sex coach, specializing in male sexual wellness and performance.
Ben Greenfield
13-time Ironman triathlete, bestselling author, and recognized expert in health, fitness, and performance.
Dr. Gary Shlifer
DO, board-certified internal medicine physician specializing in preventative care, nutrition, and anti-aging.
A pattern, not a diagnosis: erections that work reliably alone and fail with a partner, in a man with no physical reason for the difference. No doctor writes it on a chart. What it describes is real enough — arousal arriving at one level of stimulation and not at another.
Nothing about a stimulation threshold is permanent by nature; a level that moved in one direction is the kind of thing that moves in the other. What nobody can tell you is your own timeline, and no honest answer to this question contains a date.
The practices have real lengths: two weeks for the soft-penis work, four weeks for the arousal work, and two months minimum for the full-body progression — and they overlap rather than queue. Four to six weeks is what we tell men to expect before anything feels different, and the honest version of that sentence ends with “for some men it is longer”.
No. It is not that kind of program and it makes no claims in that direction. What it works on is the anxiety around sex, the pelvic floor, and the level of stimulation your arousal currently answers to — which is the part that shows up in bed.
The Keep It Hard program in daily pieces — short lessons as video, audio, text or infographic, and the practices scheduled into a daily plan at the frequency each one needs. Ten to twenty minutes a day. Progress questions come back from time to time and move the plan. The app is paid.
No equipment. The three practices at the centre of this are solo ones — the arousal work, the soft-penis work and the early levels of the full-body progression all run on your own. Partner material exists further into the program, but none of it waits on somebody else’s schedule.
Two ways. Email support@the.coach and a real person on our team gets back to you — usually within a day. Or open the app, go to the Today tab, tap your profile, and hit Support. Both land with the same people.
